\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u610f\u5373\u901a\u8fc7\u91c7\u53d6\u63aa\u65bd\u63d0\u9ad8\u7f51\u7ad9\u548c\u6570\u5b57\u5185\u5bb9\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u7684\u6392\u540d\u3002\u8fd9\u4e00\u63aa\u65bd\u5bf9\u516c\u53f8\u7684\u53d1\u5c55\u6709\u7740\u4e3e\u8db3\u8f7b\u91cd\u7684\u4f5c\u7528\uff0c\u516c\u53f8\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5229\u7528\u8fd9\u4e00\u4e3e\u63aa\u63d0\u9ad8\u9500\u552e\u4e1a\u7ee9\u3002\u56e0\u4e3a\u5ba2\u6237\u5982\u679c\u5728\u7f51\u4e0a\u641c\u7d22\u4e0d\u5230\u54c1\u724c\u7f51\u7ad9\uff0c\u90a3\u4ea7\u54c1\u6216\u670d\u52a1\u518d\u597d\u4e5f\u6ca1\u6709\u7528\u3002<\/p>\n
\u5bf9\u4e8e\u8ba1\u5212\u62d3\u5c55\u5e02\u573a\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u63a8\u52a8\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5b9e\u73b0\u672c\u5730\u5316\u4e5f\u540c\u6837\u91cd\u8981\u3002\u82e5\u8981\u63a8\u52a8\u7f51\u7ad9\u672c\u5730\u5316\u6216\u7ffb\u8bd1\u5176\u4ed6\u6570\u5b57\u5185\u5bb9\uff0c\u9700\u786e\u4fdd\u8be5\u7f51\u7ad9\u5728\u76ee\u6807\u5e02\u573a\u7684\u641c\u7d22\u5f15\u64ce\u4e2d\u4fdd\u6301\u8f83\u9ad8\u7684\u6392\u540d\u3002<\/p>\n
\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u672c\u5730\u5316\u7b56\u7565\u4e3a\u4f55\u91cd\u8981\uff1f<\/strong><\/span><\/h2>\n\u5728\u8fdb\u519b\u65b0\u5e02\u573a\u65f6\uff0c\u5982\u679c\u54c1\u724c\u77e5\u540d\u5ea6\u8f83\u4f4e\uff0c\u5fc5\u987b\u5c3d\u4e00\u5207\u52aa\u529b\u63d0\u9ad8\u77e5\u540d\u5ea6\u3002\u5728\u8fdb\u884c\u7f51\u7ad9\u672c\u5730\u5316\u65f6\uff0c\u9664\u4e86\u7f8e\u5316\u9875\u9762\uff0c\u4f7f\u4e4b\u66f4\u7b26\u5408\u76ee\u6807\u5e02\u573a\u7528\u6237\u7684\u4f7f\u7528\u4e60\u60ef\u5916\uff0c\u8fd8\u9700\u63d0\u9ad8\u7f51\u7ad9\u6392\u540d\u3002<\/p>\n
\u901a\u8fc7\u5c06\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u672c\u5730\u5316\uff0c\u7f51\u7ad9\u53ef\u5c06\u76ee\u6807\u5730\u533a\u7528\u6237\u5e38\u7528\u7684\u641c\u7d22\u5173\u952e\u8bcd\u56ca\u62ec\u5176\u4e2d\uff0c\u4ece\u800c\u63d0\u5347\u5728\u76ee\u6807\u5e02\u573a\u7684\u77e5\u540d\u5ea6\u3002<\/p>\n
\u6709\u4eba\u53ef\u80fd\u4f1a\u95ee\uff0c\u4e3a\u4ec0\u4e48\u53ea\u7ffb\u8bd1\u6e90\u5185\u5bb9\u8fd9\u4e2a\u65b9\u6cd5\u884c\u4e0d\u901a\u5462\uff1f\u4e8b\u5b9e\u4e0a\uff0c\u5b83\u4e5f\u80fd\u8d77\u5230\u4e00\u5b9a\u7684\u4f5c\u7528\u3002\u8bd1\u5458\u5728\u7ffb\u8bd1\u8fc7\u7a0b\u4e2d\u4f7f\u7528\u7684\u672f\u8bed\u548c\u77ed\u8bed\uff0c\u53ef\u80fd\u4f1a\u4e0e\u7f51\u7ad9\u5ba2\u6237\u5728\u6d4f\u89c8\u4ea7\u54c1\u548c\u670d\u52a1\u65f6\u6240\u4f7f\u7528\u7684\u8868\u8ff0\u6709\u6240\u91cd\u5408\u3002<\/p>\n
\u4f46\u8fd9\u4e00\u60c5\u51b5\u5e76\u4e0d\u80fd\u5b8c\u5168\u4fdd\u8bc1\u3002<\/p>\n
\u56e0\u4e3a\u7f51\u7ad9\u7528\u6237\u7684\u641c\u7d22\u4e60\u60ef\u4e0d\u540c\u3002\u5982\u679c\u91c7\u53d6\u76f4\u63a5\u7ffb\u8bd1\u7684\u65b9\u6cd5\uff0c\u8bd1\u5458\u5728\u7ffb\u8bd1\u65f6\u8003\u8651\u4e0d\u5230\u4e0d\u540c\u56fd\u5bb6\u6216\u5730\u533a\u7684\u641c\u7d22\u5173\u952e\u8bcd\u548c\u77ed\u8bed\u4e4b\u95f4\u5b58\u5728\u5dee\u5f02\u3002\u6b64\u5916\uff0c\u9700\u6839\u636e\u76ee\u6807\u5730\u533a\u7684\u9700\u6c42\u63d0\u4f9b\u7279\u5b9a\u7684\u5185\u5bb9\uff0c\u8fd9\u6837\u5982\u679c\u9875\u9762\u4e4b\u95f4\u51fa\u73b0\u91cd\u590d\uff0c\u641c\u7d22\u5f15\u64ce\u4e5f\u4e0d\u4f1a\u5c06\u7f51\u9875\u5224\u5b9a\u4e3a\u4f4e\u8d28\u91cf\u5185\u5bb9\u3002\u597d\u7684\u4e00\u70b9\u5728\u4e8e\uff0c\u53ef\u4ee5\u91c7\u53d6\u4e0b\u5217\u6b65\u9aa4\u63a8\u52a8\u7ffb\u8bd1\u5185\u5bb9\u5b9e\u73b0\u672c\u5730\u5316\u3002<\/p>\n
\u5411\u641c\u7d22\u5f15\u64ce\u8f93\u5165\u6240\u7528\u8bed\u8a00<\/strong><\/span><\/h2>\n\u9996\u5148\uff0c\u5e94\u8be5\u91c7\u53d6\u7684\u6b65\u9aa4\u4e4b\u4e00\u5c31\u662f\u8c03\u6574\u7f16\u7801\uff0c\u8ba9\u641c\u7d22\u5f15\u64ce\u77e5\u9053\u54ea\u4e9b\u7f51\u9875\u662f\u4e3a\u54ea\u4e9b\u7528\u6237\u51c6\u5907\u7684\u3002\u867d\u7136\u8c37\u6b4c\u7b49\u641c\u7d22\u5f15\u64ce\u53ef\u80fd\u4f1a\u81ea\u52a8\u68c0\u6d4b\u51fa\u7f51\u7ad9\u7f16\u5199\u6240\u7528\u8bed\u8a00\uff0c\u4f46\u5728\u5c06\u7f51\u9875\u672c\u5730\u5316\u4e3a\u53e6\u4e00\u95e8\u8bed\u8a00\u65f6\uff0c\u6700\u597d\u8bf4\u660e\u7f51\u9875\u7f16\u5199\u6240\u7528\u8bed\u8a00\uff0c\u4ece\u800c\u5b9e\u73b0\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002<\/p>\n
\u8fd9\u8fd8\u80fd\u786e\u4fdd\u641c\u7d22\u5f15\u64ce\u4e0d\u4f1a\u56e0\u4e3a”\u91cd\u590d\u5185\u5bb9”\u6216\u591a\u4e2a\u9875\u9762\u51fa\u73b0\u76f8\u540c\u5185\u5bb9\u800c\u964d\u4f4e\u7f51\u9875\u6392\u540d\u3002\u82e5\u7f51\u7ad9\u6240\u7528\u8bed\u8a00\u6709\u5177\u4f53\u7684\u5730\u533a\u5206\u652f\uff08\u6bd4\u5982\u7f8e\u5f0f\u82f1\u8bed\u548c\u82f1\u5f0f\u82f1\u8bed\u3001\u897f\u5f0f\u897f\u8bed\u548c\u62c9\u5f0f\u897f\u8bed\uff09\uff0c\u6700\u597d\u5728\u7f16\u5199\u7f51\u7ad9\u65f6\u5c06\u5dee\u5f02\u4f53\u73b0\u51fa\u6765\u3002<\/p>\n
\u4e0b\u5217\u51e0\u79cd\u65b9\u6cd5\u53ef\u4ee5\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u5176\u4e2d\u6700\u5e38\u89c1\u7684\u6709\u4e24\u79cd\uff1a<\/p>\n
\n- \u5728\u7f51\u7ad9\u5c42\u9762<\/strong>\uff1a\u60a8\u53ef\u4ee5\u9009\u62e9\u5c06\u6e90\u57df\u540d\u66ff\u6362\u4e3a\u672c\u5730\u5316\u57df\u540d\uff0c\u4ece\u800c\u5c06\u6574\u4e2a\u7ad9\u70b9\u5730\u56fe\u672c\u5730\u5316\u3002\u4f8b\u5982\uff0c\u5982\u679c\u8981\u4e3a\u897f\u73ed\u7259\u5ba2\u6237\u672c\u5730\u5316\u7f51\u7ad9\uff0c\u53ef\u5c06\u57df\u540dmycompany.com\u66ff\u6362\u4e3aes.mycompany.com\u6216mycompany.es\u3002\u7136\u540e\u901a\u8fc7\u4f7f\u7528\u7f51\u7ad9\u5bfc\u822a\u680f\uff0c\u8ba9\u7f51\u7ad9\u9875\u9762\u66f4\u52a0\u5177\u4f53\u6e05\u6670\u3002\u53ef\u4ee5\u4f7f\u7528robots.txt\u5bfc\u822a\u81f3\u7ad9\u70b9\u5730\u56fe\u6216\u7f51\u7ad9\u5bfc\u822a\u680f\uff0c\u4e5f\u53ef\u4ee5\u624b\u52a8\u641c\u7d22\u7ad9\u70b9\u5730\u56fe\u3002(\u70b9\u51fb\u6b64\u5904<\/a>\u4e86\u89e3\u66f4\u591a\u6709\u5173Smartling\u7684\u5168\u7403\u4ea4\u4ed8\u7f51\u7edc\u5904\u7406\u7ad9\u70b9\u5730\u56fe\u7684\u76f8\u5173\u4fe1\u606f\u3002\uff09<\/li>\n
- \u5728\u7f51\u9875\u5c42\u9762<\/strong>\uff1a\u53ef\u4ee5\u5728\u9875\u9762\u4e0a\u6dfb\u52a0hreflang\u6807\u7b7e\u6216\u5c5e\u6027<\/a>\uff0c\u5411\u641c\u7d22\u5f15\u64ce\u8f93\u5165\u7279\u5b9a\u9875\u9762\u7f16\u5199\u6240\u7528\u8bed\u8a00\u3002\u6e90\u7f51\u7ad9\u7684\u4ee3\u7801\u5fc5\u987b\u8fd0\u7528\u8fd9\u4e9b\u5c5e\u6027\uff0c\u901a\u8fc7\u5728\u6e90\u9875\u9762\u9876\u90e8\u4f7f\u7528HTML\u94fe\u63a5\u6807\u7b7e\uff0c\u540e\u8ddf\u4e00\u7cfb\u5217\u7684\u5907\u7528\u9875\u9762\uff08\u5373\u672c\u5730\u5316\u9875\u9762\uff09\u3002\u5bf9\u4e8e\u975eHTML\u6587\u4ef6\uff0c\u53ef\u628aHTTP\u7528\u4f5c\u5f00\u5934\u6765\u5b9e\u73b0\u3002<\/li>\n<\/ul>\n
\u5173\u952e\u8bcd\u672c\u5730\u5316<\/strong><\/span><\/h2>\n\u521b\u5efa\u8bcd\u6c47\u8868<\/a>\u662f\u786e\u4fdd\u7ffb\u8bd1\u5185\u5bb9\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u8fdb\u884c\u4f18\u5316\u7684\u5173\u952e\u3002\u6700\u597d\u5728\u7ffb\u8bd1\u5de5\u4f5c\u5f00\u59cb\u524d\u5b8c\u6210\u8fd9\u4e00\u6b65\u9aa4\u3002<\/p>\n\u9996\u5148\u521b\u5efa\u6e90\u6587\u672c\u4e2d\u7684\u5173\u952e\u8bcd\u5217\u8868\u3002\u5305\u542b\u4ea7\u54c1\u6216\u670d\u52a1\u5173\u952e\u8bcd\u3001\u7279\u70b9\u548c\u5dee\u5f02\u5316\u4ee5\u53ca\u4efb\u4f55\u5176\u4ed6\u4e0e\u54c1\u724c\u5f62\u8c61\u3001\u4ef7\u503c\u4e3b\u5f20\u7b49\u76f8\u5173\u7684\u672f\u8bed\u6216\u77ed\u8bed\u3002\u4e3a\u8fd9\u4e9b\u672f\u8bed\u6216\u77ed\u8bed\u6dfb\u52a0\u5b9a\u4e49\uff0c\u4ece\u800c\u7ed9\u8bd1\u5458\u63d0\u4f9b\u66f4\u591a\u80cc\u666f\u77e5\u8bc6\u3002<\/p>\n
\u7136\u540e\uff0c\u5c06\u672f\u8bed\u5217\u8868\u7ffb\u8bd1\u6210\u76ee\u6807\u8bed\u8a00\uff0c\u5e76\u6ce8\u610f\u8fdb\u884c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002\u4f46\u8fd9\u53ef\u80fd\u9700\u8981\u8fdb\u884c\u66f4\u591a\u7684\u64cd\u4f5c\u3002\u56e0\u4e3a\u8bd1\u5458\u867d\u53ef\u80fd\u5177\u6709\u5f88\u9ad8\u7684\u7ffb\u8bd1\u6c34\u5e73\uff0c\u4f46\u53ef\u80fd\u5e76\u4e0d\u64c5\u957f\u56fd\u9645\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002\u56e0\u6b64\uff0c\u8fd8\u9700\u8981\u4e0e\u533a\u57df\u5185\u5bb9\u4e13\u5bb6\u5408\u4f5c\uff0c\u6839\u636e\u9700\u8981\u5ba1\u6838\u548c\u4fee\u6539\u7ffb\u8bd1\u3002<\/p>\n
\u6700\u540e\uff0c\u8ba9\u76ee\u6807\u8bed\u8a00\u8bed\u8a00\u5b66\u5bb6\u627e\u51fa\u8be5\u5730\u533a\u7279\u6709\u7684\u5176\u4ed6\u5173\u952e\u8bcd\u3001\u77ed\u8bed\u548c\u76f8\u5173\u672f\u8bed\u3002\u786e\u5b9a\u8fd9\u4e9b\u672f\u8bed\u5728\u8bcd\u6c47\u8868\u4e2d\u7684\u4f4d\u7f6e\uff0c\u5c06\u5b83\u4eec\u4e0e\u6e90\u672f\u8bed\u6216\u77ed\u8bed\u8fdb\u884c\u5339\u914d\u3002<\/p>\n
\u4f46\u9700\u6ce8\u610f\u4e25\u683c\u4e00\u4e00\u5bf9\u5e94\u7684\u8bcd\u6c47\u8868\uff08\u5373\u4e00\u4e2a\u672f\u8bed\u548c\u4e00\u4e2a\u7ffb\u8bd1\uff09\u5e76\u4e0d\u603b\u662f\u6709\u6548\u3002\u751a\u81f3\u53ef\u80fd\u4f1a\u9002\u5f97\u5176\u53cd\u3002\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u540e\u7684\u8bcd\u6c47\u8868\u65e8\u5728\u4e3a\u8bd1\u5458\u63d0\u4f9b\u5bf9\u5e94\u7684\u8868\u8ff0–\u8fd9\u6837\u4ed6\u4eec\u5728\u7ffb\u8bd1\u65b0\u5185\u5bb9\u65f6\u5c31\u80fd\u7edf\u4e00\u4f7f\u7528\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u5173\u952e\u8bcd\u548c\u77ed\u8bed\uff0c\u5e76\u5728\u5408\u9002\u7684\u5730\u65b9\u5c06\u5176\u878d\u5165\u6587\u672c\u3002<\/p>\n
\u5982\u4f55\u5904\u7406\u5143\u6570\u636e<\/strong><\/span><\/h2>\n\u5143\u6807\u9898\u548c\u5143\u63cf\u8ff0\u901a\u5e38\u662f\u6f5c\u5728\u5ba2\u6237\u901a\u8fc7\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u6d4f\u89c8\u7f51\u9875\u65f6\u9996\u5148\u770b\u5230\u7684\u5185\u5bb9\u3002\u56e0\u6b64\uff0c\u5b83\u4eec\u5e94\u8be5\u6e05\u6670\u3001\u7b80\u6d01\u3001\u6717\u6717\u4e0a\u53e3\uff0c\u901a\u5e38\u8fd8\u81f3\u5c11\u5305\u62ec\u4e00\u4e2a\u9ad8\u4f18\u5148\u7ea7\u5173\u952e\u8bcd\u6216\u77ed\u8bed\u3002<\/p>\n
Alt \u6587\u672c\uff08\u9875\u9762\u65e0\u6cd5\u52a0\u8f7d\u56fe\u7247\u65f6\u663e\u793a\u7684\u6587\u672c\uff09\u867d\u7136\u5bf9\u6f5c\u5728\u5ba2\u6237\u6765\u8bf4\u4e0d\u592a\u663e\u773c\uff0c\u4f46\u5bf9\u4e8e\u6210\u529f\u8fdb\u884c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u81f3\u5173\u91cd\u8981\u3002\u641c\u7d22\u5f15\u64ce\u4e5f\u4f1a\u5bf9\u89c6\u89c9\u5185\u5bb9\u8fdb\u884c\u7d22\u5f15\u3002\u56e0\u6b64\uff0calt\u6587\u672c\u680f\u7559\u7a7a\u6216\u672a\u672c\u5730\u5316\uff0c\u4e0d\u4f46\u4f1a\u5931\u53bb\u63d0\u9ad8\u77e5\u540d\u5ea6\u7684\u673a\u4f1a\uff0c\u8fd8\u53ef\u80fd\u4f1a\u5f71\u54cd\u7f51\u7ad9\u7684\u6574\u4f53\u6392\u540d\u3002<\/p>\n
\u5728\u5c06\u6240\u6709\u5143\u6570\u636e\u672c\u5730\u5316\u65f6\uff0c\u5fc5\u987b\u8003\u8651\u5b57\u7b26\u9650\u5236\uff0c\u5e76\u4e3a\u8bd1\u5458\u660e\u786e\u8bf4\u660e\u8fd9\u4e9b\u9650\u5236\u3002\u5728\u7ffb\u8bd1\u65f6\uff0c\u8fd9\u4e9b\u9650\u5236\u8981\u6c42\u8bd1\u5458\u5177\u6709\u8f83\u9ad8\u7684\u521b\u9020\u6027\uff0c\u4ee5\u76ee\u6807\u8bed\u8a00\u521b\u5efa\u5f15\u4eba\u6ce8\u76ee\u7684\u5143\u6807\u9898\u3001\u63cf\u8ff0\u3001\u5143\u6807\u7b7e\u548calt\u6587\u672c\u3002\u4f8b\u5982\uff0c\u5c06\u6587\u672c\u4ece\u82f1\u8bed\u7ffb\u8bd1\u5230\u897f\u73ed\u7259\u8bed\u901a\u5e38\u4f1a\u6269\u5c55\u6587\u672c\uff0c\u5373\u7ffb\u8bd1\u6587\u672c\u4f1a\u6bd4\u6e90\u6587\u672c\u66f4\u957f\u3002\u56e0\u6b64\uff0c\u8bd1\u5458\u53ef\u80fd\u9700\u8981\u5bf9\u8bd1\u6587\u8fdb\u884c\u81ea\u7531\u53d1\u6325\uff0c\u4f7f\u5176\u7b26\u5408\u8981\u6c42\u3002<\/p>\n
\u5982\u679c\u5728\u7f51\u7ad9\u7684\u5176\u4ed6\u5730\u65b9\u53d1\u73b0\u4e86\u76f8\u540c\u7684\u63aa\u8f9e\uff0c\u53ef\u80fd\u9700\u8981\u4f7f\u7528\u5143\u6570\u636e\uff08\u5b57\u7b26\u9650\u5236\u5f88\u91cd\u8981\uff09\u548c\u5e38\u89c4\u6587\u672c\uff08\u5b57\u7b26\u9650\u5236\u4e0d\u90a3\u4e48\u91cd\u8981\uff09\u7684\u540c\u4e49\u66ff\u6362<\/a>\u6765\u8fdb\u884c\u533a\u5206\u3002\u6839\u636e\u8fd9\u4e9b\u5b57\u7b26\u4e32\u5728\u7f51\u7ad9\u4e0a\u7684\u4f4d\u7f6e\uff0c\u540c\u4e00\u6e90\u6587\u672c\u53ef\u4ee5\u6709\u4e0d\u540c\u7684\u7ffb\u8bd1\u3002<\/p>\n\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8003\u8651\u56e0\u7d20<\/strong><\/span><\/h2>\n\u4e0a\u8ff0\u5373\u4e3a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u672c\u5730\u5316\u7684\u57fa\u672c\u6700\u4f73\u505a\u6cd5\u3002\u4f46\u662f\uff0c\u5982\u679c\u60f3\u5728\u5730\u533a\u5e02\u573a\u63d0\u5347\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6c34\u5e73\uff0c\u8fd8\u9700\u8981\u8003\u8651\u8fd9\u4e24\u4e2a\u7ecf\u5e38\u88ab\u5ffd\u89c6\u7684\u65b9\u9762\uff1a<\/p>\n
\n- \u94fe\u63a5\u5230\u672c\u5730\u5185\u5bb9<\/strong>\uff1a\u5982\u679c\u60a8\u94fe\u63a5\u5230\u5176\u4ed6\u7f51\u7ad9\u6216\u8d44\u6599\uff0c\u8bf7\u8003\u8651\u5c06\u6e90\u5185\u5bb9\u4e2d\u4f7f\u7528\u7684\u8d85\u94fe\u63a5\u66ff\u6362\u4e3a\u7279\u5b9a\u5730\u533a\u3001\u56fd\u5bb6\u7684\u8d85\u94fe\u63a5\uff0c\u6216\u94fe\u63a5\u5230\u4ee5\u76ee\u6807\u8bed\u8a00\u7f16\u5199\u7684\u5185\u5bb9\u3002\u6b64\u5916\uff0c\u8fd8\u8981\u5236\u5b9a\u53cd\u5411\u94fe\u63a5\u7b56\u7565\uff0c\u4f7f\u5f97\u8be5\u5730\u533a\u7684\u5176\u4ed6\u7f51\u7ad9\u94fe\u63a5\u56de\u60a8\u7684\u591a\u8bed\u8a00\u7f51\u7ad9\u3002<\/li>\n
- \u8003\u8651\u641c\u7d22\u5f15\u64ce\u7684\u5dee\u5f02<\/strong>\uff1a\u867d\u7136\u8c37\u6b4c\u662f\u8bb8\u591a\u56fd\u9645\u5e02\u573a\u4e0a\u7684\u4e3b\u6d41\u641c\u7d22\u5f15\u64ce\uff0c\u4f46\u5b83\u53ef\u80fd\u4e0d\u662f\u76ee\u6807\u5e02\u573a\u4e0a\u6700\u5e38\u7528\u7684\u641c\u7d22\u5f15\u64ce\u3002\u4f8b\u5982\uff0c\u82e5\u8981\u4e3a\u4e2d\u56fd\u3001\u4fc4\u7f57\u65af\u6216\u97e9\u56fd\u7684\u53d7\u4f17\u8fdb\u884c\u7ffb\u8bd1\uff0c\u4ee5\u5f00\u62d3\u5e02\u573a\uff0c\u53ef\u80fd\u9700\u8981\u8c03\u6574\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\uff0c\u4ee5\u6ee1\u8db3\u767e\u5ea6\u3001Yandex\u6216Naver\u7684\u8981\u6c42\uff0c\u800c\u4e0d\u662f\u8c37\u6b4c\u7684\u8981\u6c42\u3002<\/li>\n<\/ul>\n
\u9996\u5148\uff0c\u5e94\u8be5\u91c7\u53d6\u7684\u6b65\u9aa4\u4e4b\u4e00\u5c31\u662f\u8c03\u6574\u7f16\u7801\uff0c\u8ba9\u641c\u7d22\u5f15\u64ce\u77e5\u9053\u54ea\u4e9b\u7f51\u9875\u662f\u4e3a\u54ea\u4e9b\u7528\u6237\u51c6\u5907\u7684\u3002\u867d\u7136\u8c37\u6b4c\u7b49\u641c\u7d22\u5f15\u64ce\u53ef\u80fd\u4f1a\u81ea\u52a8\u68c0\u6d4b\u51fa\u7f51\u7ad9\u7f16\u5199\u6240\u7528\u8bed\u8a00\uff0c\u4f46\u5728\u5c06\u7f51\u9875\u672c\u5730\u5316\u4e3a\u53e6\u4e00\u95e8\u8bed\u8a00\u65f6\uff0c\u6700\u597d\u8bf4\u660e\u7f51\u9875\u7f16\u5199\u6240\u7528\u8bed\u8a00\uff0c\u4ece\u800c\u5b9e\u73b0\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002<\/p>\n
\u8fd9\u8fd8\u80fd\u786e\u4fdd\u641c\u7d22\u5f15\u64ce\u4e0d\u4f1a\u56e0\u4e3a”\u91cd\u590d\u5185\u5bb9”\u6216\u591a\u4e2a\u9875\u9762\u51fa\u73b0\u76f8\u540c\u5185\u5bb9\u800c\u964d\u4f4e\u7f51\u9875\u6392\u540d\u3002\u82e5\u7f51\u7ad9\u6240\u7528\u8bed\u8a00\u6709\u5177\u4f53\u7684\u5730\u533a\u5206\u652f\uff08\u6bd4\u5982\u7f8e\u5f0f\u82f1\u8bed\u548c\u82f1\u5f0f\u82f1\u8bed\u3001\u897f\u5f0f\u897f\u8bed\u548c\u62c9\u5f0f\u897f\u8bed\uff09\uff0c\u6700\u597d\u5728\u7f16\u5199\u7f51\u7ad9\u65f6\u5c06\u5dee\u5f02\u4f53\u73b0\u51fa\u6765\u3002<\/p>\n
\u4e0b\u5217\u51e0\u79cd\u65b9\u6cd5\u53ef\u4ee5\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u5176\u4e2d\u6700\u5e38\u89c1\u7684\u6709\u4e24\u79cd\uff1a<\/p>\n
- \n
- \u5728\u7f51\u7ad9\u5c42\u9762<\/strong>\uff1a\u60a8\u53ef\u4ee5\u9009\u62e9\u5c06\u6e90\u57df\u540d\u66ff\u6362\u4e3a\u672c\u5730\u5316\u57df\u540d\uff0c\u4ece\u800c\u5c06\u6574\u4e2a\u7ad9\u70b9\u5730\u56fe\u672c\u5730\u5316\u3002\u4f8b\u5982\uff0c\u5982\u679c\u8981\u4e3a\u897f\u73ed\u7259\u5ba2\u6237\u672c\u5730\u5316\u7f51\u7ad9\uff0c\u53ef\u5c06\u57df\u540dmycompany.com\u66ff\u6362\u4e3aes.mycompany.com\u6216mycompany.es\u3002\u7136\u540e\u901a\u8fc7\u4f7f\u7528\u7f51\u7ad9\u5bfc\u822a\u680f\uff0c\u8ba9\u7f51\u7ad9\u9875\u9762\u66f4\u52a0\u5177\u4f53\u6e05\u6670\u3002\u53ef\u4ee5\u4f7f\u7528robots.txt\u5bfc\u822a\u81f3\u7ad9\u70b9\u5730\u56fe\u6216\u7f51\u7ad9\u5bfc\u822a\u680f\uff0c\u4e5f\u53ef\u4ee5\u624b\u52a8\u641c\u7d22\u7ad9\u70b9\u5730\u56fe\u3002(\u70b9\u51fb\u6b64\u5904<\/a>\u4e86\u89e3\u66f4\u591a\u6709\u5173Smartling\u7684\u5168\u7403\u4ea4\u4ed8\u7f51\u7edc\u5904\u7406\u7ad9\u70b9\u5730\u56fe\u7684\u76f8\u5173\u4fe1\u606f\u3002\uff09<\/li>\n
- \u5728\u7f51\u9875\u5c42\u9762<\/strong>\uff1a\u53ef\u4ee5\u5728\u9875\u9762\u4e0a\u6dfb\u52a0hreflang\u6807\u7b7e\u6216\u5c5e\u6027<\/a>\uff0c\u5411\u641c\u7d22\u5f15\u64ce\u8f93\u5165\u7279\u5b9a\u9875\u9762\u7f16\u5199\u6240\u7528\u8bed\u8a00\u3002\u6e90\u7f51\u7ad9\u7684\u4ee3\u7801\u5fc5\u987b\u8fd0\u7528\u8fd9\u4e9b\u5c5e\u6027\uff0c\u901a\u8fc7\u5728\u6e90\u9875\u9762\u9876\u90e8\u4f7f\u7528HTML\u94fe\u63a5\u6807\u7b7e\uff0c\u540e\u8ddf\u4e00\u7cfb\u5217\u7684\u5907\u7528\u9875\u9762\uff08\u5373\u672c\u5730\u5316\u9875\u9762\uff09\u3002\u5bf9\u4e8e\u975eHTML\u6587\u4ef6\uff0c\u53ef\u628aHTTP\u7528\u4f5c\u5f00\u5934\u6765\u5b9e\u73b0\u3002<\/li>\n<\/ul>\n
\u5173\u952e\u8bcd\u672c\u5730\u5316<\/strong><\/span><\/h2>\n
\u521b\u5efa\u8bcd\u6c47\u8868<\/a>\u662f\u786e\u4fdd\u7ffb\u8bd1\u5185\u5bb9\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u8fdb\u884c\u4f18\u5316\u7684\u5173\u952e\u3002\u6700\u597d\u5728\u7ffb\u8bd1\u5de5\u4f5c\u5f00\u59cb\u524d\u5b8c\u6210\u8fd9\u4e00\u6b65\u9aa4\u3002<\/p>\n
\u9996\u5148\u521b\u5efa\u6e90\u6587\u672c\u4e2d\u7684\u5173\u952e\u8bcd\u5217\u8868\u3002\u5305\u542b\u4ea7\u54c1\u6216\u670d\u52a1\u5173\u952e\u8bcd\u3001\u7279\u70b9\u548c\u5dee\u5f02\u5316\u4ee5\u53ca\u4efb\u4f55\u5176\u4ed6\u4e0e\u54c1\u724c\u5f62\u8c61\u3001\u4ef7\u503c\u4e3b\u5f20\u7b49\u76f8\u5173\u7684\u672f\u8bed\u6216\u77ed\u8bed\u3002\u4e3a\u8fd9\u4e9b\u672f\u8bed\u6216\u77ed\u8bed\u6dfb\u52a0\u5b9a\u4e49\uff0c\u4ece\u800c\u7ed9\u8bd1\u5458\u63d0\u4f9b\u66f4\u591a\u80cc\u666f\u77e5\u8bc6\u3002<\/p>\n
\u7136\u540e\uff0c\u5c06\u672f\u8bed\u5217\u8868\u7ffb\u8bd1\u6210\u76ee\u6807\u8bed\u8a00\uff0c\u5e76\u6ce8\u610f\u8fdb\u884c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002\u4f46\u8fd9\u53ef\u80fd\u9700\u8981\u8fdb\u884c\u66f4\u591a\u7684\u64cd\u4f5c\u3002\u56e0\u4e3a\u8bd1\u5458\u867d\u53ef\u80fd\u5177\u6709\u5f88\u9ad8\u7684\u7ffb\u8bd1\u6c34\u5e73\uff0c\u4f46\u53ef\u80fd\u5e76\u4e0d\u64c5\u957f\u56fd\u9645\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002\u56e0\u6b64\uff0c\u8fd8\u9700\u8981\u4e0e\u533a\u57df\u5185\u5bb9\u4e13\u5bb6\u5408\u4f5c\uff0c\u6839\u636e\u9700\u8981\u5ba1\u6838\u548c\u4fee\u6539\u7ffb\u8bd1\u3002<\/p>\n
\u6700\u540e\uff0c\u8ba9\u76ee\u6807\u8bed\u8a00\u8bed\u8a00\u5b66\u5bb6\u627e\u51fa\u8be5\u5730\u533a\u7279\u6709\u7684\u5176\u4ed6\u5173\u952e\u8bcd\u3001\u77ed\u8bed\u548c\u76f8\u5173\u672f\u8bed\u3002\u786e\u5b9a\u8fd9\u4e9b\u672f\u8bed\u5728\u8bcd\u6c47\u8868\u4e2d\u7684\u4f4d\u7f6e\uff0c\u5c06\u5b83\u4eec\u4e0e\u6e90\u672f\u8bed\u6216\u77ed\u8bed\u8fdb\u884c\u5339\u914d\u3002<\/p>\n
\u4f46\u9700\u6ce8\u610f\u4e25\u683c\u4e00\u4e00\u5bf9\u5e94\u7684\u8bcd\u6c47\u8868\uff08\u5373\u4e00\u4e2a\u672f\u8bed\u548c\u4e00\u4e2a\u7ffb\u8bd1\uff09\u5e76\u4e0d\u603b\u662f\u6709\u6548\u3002\u751a\u81f3\u53ef\u80fd\u4f1a\u9002\u5f97\u5176\u53cd\u3002\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u540e\u7684\u8bcd\u6c47\u8868\u65e8\u5728\u4e3a\u8bd1\u5458\u63d0\u4f9b\u5bf9\u5e94\u7684\u8868\u8ff0–\u8fd9\u6837\u4ed6\u4eec\u5728\u7ffb\u8bd1\u65b0\u5185\u5bb9\u65f6\u5c31\u80fd\u7edf\u4e00\u4f7f\u7528\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u5173\u952e\u8bcd\u548c\u77ed\u8bed\uff0c\u5e76\u5728\u5408\u9002\u7684\u5730\u65b9\u5c06\u5176\u878d\u5165\u6587\u672c\u3002<\/p>\n
\u5982\u4f55\u5904\u7406\u5143\u6570\u636e<\/strong><\/span><\/h2>\n
\u5143\u6807\u9898\u548c\u5143\u63cf\u8ff0\u901a\u5e38\u662f\u6f5c\u5728\u5ba2\u6237\u901a\u8fc7\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u6d4f\u89c8\u7f51\u9875\u65f6\u9996\u5148\u770b\u5230\u7684\u5185\u5bb9\u3002\u56e0\u6b64\uff0c\u5b83\u4eec\u5e94\u8be5\u6e05\u6670\u3001\u7b80\u6d01\u3001\u6717\u6717\u4e0a\u53e3\uff0c\u901a\u5e38\u8fd8\u81f3\u5c11\u5305\u62ec\u4e00\u4e2a\u9ad8\u4f18\u5148\u7ea7\u5173\u952e\u8bcd\u6216\u77ed\u8bed\u3002<\/p>\n
Alt \u6587\u672c\uff08\u9875\u9762\u65e0\u6cd5\u52a0\u8f7d\u56fe\u7247\u65f6\u663e\u793a\u7684\u6587\u672c\uff09\u867d\u7136\u5bf9\u6f5c\u5728\u5ba2\u6237\u6765\u8bf4\u4e0d\u592a\u663e\u773c\uff0c\u4f46\u5bf9\u4e8e\u6210\u529f\u8fdb\u884c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u81f3\u5173\u91cd\u8981\u3002\u641c\u7d22\u5f15\u64ce\u4e5f\u4f1a\u5bf9\u89c6\u89c9\u5185\u5bb9\u8fdb\u884c\u7d22\u5f15\u3002\u56e0\u6b64\uff0calt\u6587\u672c\u680f\u7559\u7a7a\u6216\u672a\u672c\u5730\u5316\uff0c\u4e0d\u4f46\u4f1a\u5931\u53bb\u63d0\u9ad8\u77e5\u540d\u5ea6\u7684\u673a\u4f1a\uff0c\u8fd8\u53ef\u80fd\u4f1a\u5f71\u54cd\u7f51\u7ad9\u7684\u6574\u4f53\u6392\u540d\u3002<\/p>\n
\u5728\u5c06\u6240\u6709\u5143\u6570\u636e\u672c\u5730\u5316\u65f6\uff0c\u5fc5\u987b\u8003\u8651\u5b57\u7b26\u9650\u5236\uff0c\u5e76\u4e3a\u8bd1\u5458\u660e\u786e\u8bf4\u660e\u8fd9\u4e9b\u9650\u5236\u3002\u5728\u7ffb\u8bd1\u65f6\uff0c\u8fd9\u4e9b\u9650\u5236\u8981\u6c42\u8bd1\u5458\u5177\u6709\u8f83\u9ad8\u7684\u521b\u9020\u6027\uff0c\u4ee5\u76ee\u6807\u8bed\u8a00\u521b\u5efa\u5f15\u4eba\u6ce8\u76ee\u7684\u5143\u6807\u9898\u3001\u63cf\u8ff0\u3001\u5143\u6807\u7b7e\u548calt\u6587\u672c\u3002\u4f8b\u5982\uff0c\u5c06\u6587\u672c\u4ece\u82f1\u8bed\u7ffb\u8bd1\u5230\u897f\u73ed\u7259\u8bed\u901a\u5e38\u4f1a\u6269\u5c55\u6587\u672c\uff0c\u5373\u7ffb\u8bd1\u6587\u672c\u4f1a\u6bd4\u6e90\u6587\u672c\u66f4\u957f\u3002\u56e0\u6b64\uff0c\u8bd1\u5458\u53ef\u80fd\u9700\u8981\u5bf9\u8bd1\u6587\u8fdb\u884c\u81ea\u7531\u53d1\u6325\uff0c\u4f7f\u5176\u7b26\u5408\u8981\u6c42\u3002<\/p>\n
\u5982\u679c\u5728\u7f51\u7ad9\u7684\u5176\u4ed6\u5730\u65b9\u53d1\u73b0\u4e86\u76f8\u540c\u7684\u63aa\u8f9e\uff0c\u53ef\u80fd\u9700\u8981\u4f7f\u7528\u5143\u6570\u636e\uff08\u5b57\u7b26\u9650\u5236\u5f88\u91cd\u8981\uff09\u548c\u5e38\u89c4\u6587\u672c\uff08\u5b57\u7b26\u9650\u5236\u4e0d\u90a3\u4e48\u91cd\u8981\uff09\u7684\u540c\u4e49\u66ff\u6362<\/a>\u6765\u8fdb\u884c\u533a\u5206\u3002\u6839\u636e\u8fd9\u4e9b\u5b57\u7b26\u4e32\u5728\u7f51\u7ad9\u4e0a\u7684\u4f4d\u7f6e\uff0c\u540c\u4e00\u6e90\u6587\u672c\u53ef\u4ee5\u6709\u4e0d\u540c\u7684\u7ffb\u8bd1\u3002<\/p>\n
\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8003\u8651\u56e0\u7d20<\/strong><\/span><\/h2>\n
\u4e0a\u8ff0\u5373\u4e3a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u672c\u5730\u5316\u7684\u57fa\u672c\u6700\u4f73\u505a\u6cd5\u3002\u4f46\u662f\uff0c\u5982\u679c\u60f3\u5728\u5730\u533a\u5e02\u573a\u63d0\u5347\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6c34\u5e73\uff0c\u8fd8\u9700\u8981\u8003\u8651\u8fd9\u4e24\u4e2a\u7ecf\u5e38\u88ab\u5ffd\u89c6\u7684\u65b9\u9762\uff1a<\/p>\n
- \n
- \u94fe\u63a5\u5230\u672c\u5730\u5185\u5bb9<\/strong>\uff1a\u5982\u679c\u60a8\u94fe\u63a5\u5230\u5176\u4ed6\u7f51\u7ad9\u6216\u8d44\u6599\uff0c\u8bf7\u8003\u8651\u5c06\u6e90\u5185\u5bb9\u4e2d\u4f7f\u7528\u7684\u8d85\u94fe\u63a5\u66ff\u6362\u4e3a\u7279\u5b9a\u5730\u533a\u3001\u56fd\u5bb6\u7684\u8d85\u94fe\u63a5\uff0c\u6216\u94fe\u63a5\u5230\u4ee5\u76ee\u6807\u8bed\u8a00\u7f16\u5199\u7684\u5185\u5bb9\u3002\u6b64\u5916\uff0c\u8fd8\u8981\u5236\u5b9a\u53cd\u5411\u94fe\u63a5\u7b56\u7565\uff0c\u4f7f\u5f97\u8be5\u5730\u533a\u7684\u5176\u4ed6\u7f51\u7ad9\u94fe\u63a5\u56de\u60a8\u7684\u591a\u8bed\u8a00\u7f51\u7ad9\u3002<\/li>\n
- \u8003\u8651\u641c\u7d22\u5f15\u64ce\u7684\u5dee\u5f02<\/strong>\uff1a\u867d\u7136\u8c37\u6b4c\u662f\u8bb8\u591a\u56fd\u9645\u5e02\u573a\u4e0a\u7684\u4e3b\u6d41\u641c\u7d22\u5f15\u64ce\uff0c\u4f46\u5b83\u53ef\u80fd\u4e0d\u662f\u76ee\u6807\u5e02\u573a\u4e0a\u6700\u5e38\u7528\u7684\u641c\u7d22\u5f15\u64ce\u3002\u4f8b\u5982\uff0c\u82e5\u8981\u4e3a\u4e2d\u56fd\u3001\u4fc4\u7f57\u65af\u6216\u97e9\u56fd\u7684\u53d7\u4f17\u8fdb\u884c\u7ffb\u8bd1\uff0c\u4ee5\u5f00\u62d3\u5e02\u573a\uff0c\u53ef\u80fd\u9700\u8981\u8c03\u6574\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7b56\u7565\uff0c\u4ee5\u6ee1\u8db3\u767e\u5ea6\u3001Yandex\u6216Naver\u7684\u8981\u6c42\uff0c\u800c\u4e0d\u662f\u8c37\u6b4c\u7684\u8981\u6c42\u3002<\/li>\n<\/ul>\n
- \u5728\u7f51\u9875\u5c42\u9762<\/strong>\uff1a\u53ef\u4ee5\u5728\u9875\u9762\u4e0a\u6dfb\u52a0hreflang\u6807\u7b7e\u6216\u5c5e\u6027<\/a>\uff0c\u5411\u641c\u7d22\u5f15\u64ce\u8f93\u5165\u7279\u5b9a\u9875\u9762\u7f16\u5199\u6240\u7528\u8bed\u8a00\u3002\u6e90\u7f51\u7ad9\u7684\u4ee3\u7801\u5fc5\u987b\u8fd0\u7528\u8fd9\u4e9b\u5c5e\u6027\uff0c\u901a\u8fc7\u5728\u6e90\u9875\u9762\u9876\u90e8\u4f7f\u7528HTML\u94fe\u63a5\u6807\u7b7e\uff0c\u540e\u8ddf\u4e00\u7cfb\u5217\u7684\u5907\u7528\u9875\u9762\uff08\u5373\u672c\u5730\u5316\u9875\u9762\uff09\u3002\u5bf9\u4e8e\u975eHTML\u6587\u4ef6\uff0c\u53ef\u628aHTTP\u7528\u4f5c\u5f00\u5934\u6765\u5b9e\u73b0\u3002<\/li>\n<\/ul>\n