The big theme for Apple<\/a>\u2019s annual conference (this year\u2019s iteration \u2013 WWDC 2024) was clearly AI <\/a>\u2014 more specifically, the variant the tech behemoth has called \u201cApple<\/em> Intelligence.\u201d\u00a0<\/p>\n The nearly two-hour-long keynote<\/a> on June 10, 2024, discussed a range of new developments, for a variety of Apple products, with many of the new or enhanced functions falling somewhere under the umbrella of AI.\u00a0<\/p>\n Indeed, Apple\u2019s tablets, smartphones, and watches are practically the frontlines of testing out consumer-facing language AI.<\/p>\n var AdButler = AdButler || {}; AdButler.ads = AdButler.ads || []; As Slator\u2019s recent Pro Guide on Language AI for Consumers<\/a> explains, consumers already use language AI \u2014 whether they know it or not \u2014 when they translate websites, subtitle short-form videos, and generate text.<\/p>\n The Apple brand enjoys a high-quality reputation for its mobile products, including phones and tablets. Its watchOS is also a point of pride for the company, and yet another means to impress current and potential customers.\u00a0<\/p>\n Now, Apple has introduced another way for users to employ language AI, via their Apple watches.\u00a0<\/p>\n \u201cWith Apple Watch, you can have quick and meaningful interactions right on your wrist, making it so easy to stay connected to the world around you and the people you care about,\u201d Senior Director of watchOS Engineering David Clark said during the conference keynote.<\/p>\n Last year Apple introduced Smart Stack, with the intention of keeping users connected to \u201cuseful information;\u201d now, Clark added, it is \u201ceven smarter,\u201d since Smart Stack can automatically add widgets to the watch \u201cright when you need them.\u201d<\/p>\n var AdButler = AdButler || {}; AdButler.ads = AdButler.ads || []; The Translate widget, for instance, can kick into gear \u201cwhen you\u2019re somewhere new.\u201d (Clark did not specify how exactly this is determined, whether by GPS coordinates, analysis of background noise or speech, or other methods.<\/p>\n Users can tap open the \u201cnew Translate app\u201d on an Apple watch and use machine learning<\/a> models for speech recognition and translation.<\/p>\n \u201cYou can now simply dictate to see and hear it right on your wrist!\u201d Clark said as the watch in the video began to \u201cspeak\u201d text translated from English into Korean.\u00a0<\/p>\n It may take some time for Apple to gauge the success<\/a> of its new Translate widget for watchOS, but some observers have already shared their enthusiasm for the development.<\/p>\n \u201cThis will be by far the easiest way to translate on the go while travelling!\u201d one posted<\/a> on X.\u00a0<\/p>\n Journalist and self-proclaimed \u201call-around nerd\u201d Parker Ortolani agreed: \u201cTranslate on Apple Watch just killed all your AI gizmo translation demos.\u201d<\/p>\n One of the AI gizmos that may feel the heat from the Apple announcement is Japanese startup Pocketalk, which in March 2024 said it was gearing up for a USD 500m IPO<\/a>.<\/p>\n<\/div>\n
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<\/div>\nSlator Pro Guide: Language AI for Consumers<\/h2>\n
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This 16-page guide explores how consumers are using AI to generate, translate, edit, and dub speech and text in multiple languages.<\/span><\/div>\n
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