MotionPoint, the leader in advanced translation and localization services, proudly announces the launch of its groundbreaking Brand Voice AI, a state-of-the-art translation technology designed to ensure that translations not only meet but exceed the unique voice and identity requirements of each brand. Brand Voice AI will now be included in MotionPoint’s AI-powered translation service – adaptive translation.
Brand Voice AI: Redefining Translation Standards
Brand Voice AI is an advanced translation process that begins with a solid foundation of machine translation (MT). To ensure that translations resonate with the specific voice and identity of each brand, MotionPoint layers on brand tone and style guide requirements. Over time, the system auto-adapts, learning from ongoing translations to continuously enhance quality. This approach ensures that both the initial machine translations and the brand-specific adjustments become increasingly refined.
Key Features of Brand Voice AI
- Machine Translation Foundation: Utilizes innovative machine translation technology to provide a robust initial translation.
- Brand Tone and Style Integration: Incorporates specific brand tone and style guide requirements to ensure translations are in line with brand identity.
- Auto-Adaptive Learning: The system continuously learns and adapts from ongoing translations, enhancing quality over time.
- Large Language Model Leverage: Uses a Large Language Model (LLM) to edit machine-translated segments, improving style, style-guide adherence, and glossary adherence.
Adaptive Translation and Brand Voice AI
Brand Voice AI is a key component of MotionPoint’s Adaptive Translation, enabling the delivery of translations that are specifically adapted to a client’s brand. By leveraging machine translation in the initial context (IC), MotionPoint ensures that the translations meet lofty standards of quality and consistency from the outset. With Brand Voice AI, MotionPoint moves beyond generic machine translation, offering a solution that includes auto post-editing using LLMs, which is more common and effective for maintaining brand integrity.
Industry Implications
“With the introduction of Brand Voice AI, we are setting a new standard in the translation industry,” said Evan Kramer, CEO of MotionPoint. “This innovative solution allows us to deliver translations that are not only accurate but also perfectly aligned with our clients’ brand identities. It’s a significant step forward in ensuring that our clients can effectively communicate their brand identity across global markets.”
Historically, achieving brand voice with AI-generated translation required a custom data set from clients that was cost prohibitive. MotionPoint’s Brand Voice AI leverages custom LLMs to reduce that level of investment.
About MotionPoint
MotionPoint is the leader in providing advanced translation and localization solutions that empower businesses to expand their reach into global markets. With a focus on innovative technology and exceptional service, MotionPoint delivers high-quality translations that drive international growth and engagement.
